Featured Partnership Opportunities

Secure the Naming Rights to the CW Community Sportsplex

Position your brand at the heart of Centre Wellington by securing the naming rights to the CW Community Sportsplex—a premier multi-use facility that welcomes approximately 500,000 visitors annually.

A Hub of Community Activity

The CW Community Sportsplex is a dynamic space that serves as a gathering place for athletes, families, and event-goers. With your name on this facility, your brand will be seen by thousands of residents and visitors year-round.

Diverse Facilities Include:

🏒 Two Ice Pads – Home to local hockey, ringette, lacrosse, figure skating, and public skating events
🏊 Swimming Pool – A hub for swimming lessons, fitness classes, and leisure swimming
🎉 Hall with Kitchen – Perfect for community meetings, celebrations, and recreational activities
🏋️ Weight Room – A fully equipped space for fitness enthusiasts

Home to High-Profile Events:

🎶 Fergus Scottish Festival – A cultural landmark drawing 25,000 guests annually
🚜 Fergus Fall Fair – A celebration of local agriculture, crafts, and community traditions
🎸 Meadows Music Festival – A fast-growing event fostering a vibrant arts scene

Your Brand, Front & Centre

Imagine your business synonymous with quality, community, and excellence. By securing the naming rights to the CW Community Sportsplex, you will:
✅ Maximize brand exposure to thousands of visitors every year
✅ Demonstrate your commitment to community growth and well-being
✅ Align your brand with Centre Wellington’s most celebrated activities and events

Let’s Build a Legacy Together

This is more than a sponsorship—it’s an investment in the future of Centre Wellington. Take advantage of this unparalleled opportunity to showcase your business in a meaningful and lasting way.

Contact us today to explore this exclusive naming rights opportunity!

CW Sportsplex Pad Takeover

Put your brand front and centre with the CW Sportsplex Pad Takeover—an exclusive opportunity to showcase your company to every fan, player, and visitor inside ‘YOUR’ rink.

Arena Takeover Includes:

✅ Rink Naming Rights – Choose Pad A or B at the CW Community Sportsplex
✅ Massive Glass Wrap Mural – Approx. 240 sq. ft. of prime advertising space
✅ 6 Interior Changeroom Door Wraps – High-visibility branding inside player areas
✅ In-Ice Logo Advertisement – Your logo, permanently on display during all events

Stand out in the heart of the action! Contact us today to secure your Arena Takeover and leave a lasting impression.

Public Swim Sponsors

Thanks to the generous support of our community partners, the Township is excited to offer FREE public swimming on select Saturdays and Sundays to the first 40 children/youth participants! Please note that this complimentary access is only available on days that have been sponsored.

We extend our heartfelt thanks to our current sponsors.  A list of our sponsors can be found here.

Sponsoring public swim sessions is a fantastic way to give back to the community while gaining valuable exposure for your organization or business. We still have availability for your business, organization, or group to sponsor upcoming public swimming sessions!

Interested in Sponsoring Public Swimming?
To check availability and express your interest in sponsoring free public swim sessions, please contact us at email. Join us in making a splash in our community!

Partner with Us: Elora & Fergus Downtown Shuttle Program

The Elora & Fergus Downtown Shuttle Program is an exciting initiative that enhances transportation accessibility while alleviating parking constraints in our vibrant downtown areas. Running during peak tourism hours on weekends in the summer (11 AM - 5 PM), the shuttle connects key locations between Elora and Fergus, making it easier for residents and visitors to explore our communities.

Why Partner with the Township?

By becoming a partner in the Elora & Fergus Downtown Shuttle Program, your organization can contribute to the community while gaining valuable visibility. Partnership opportunities include financial sponsorship, in-kind support, and collaborative marketing efforts. Your involvement helps to:

• Improve Local Mobility – Offer seamless transportation for residents, visitors, and tourists, reducing reliance on personal vehicles and easing traffic congestion.

• Enhance Tourism – Promote Elora and Fergus’ rich cultural heritage, historic sites, and scenic landscapes by making them more accessible.

• Promote Sustainability – Align with the Township’s sustainability goals by reducing carbon emissions through shared transportation.

• Support Local Business – Increase foot traffic to shops, restaurants, and attractions, boosting economic activity in the downtown cores.

• Foster Community Connection – Strengthen relationships within the community by facilitating interaction and engagement among residents and visitors.

Current Program Partners

The 2024 Elora & Fergus Downtown Shuttle Program was proudly supported by:

• County of Wellington

• Elora BIA

• Fergus BIA

• Grand River Agricultural Society

• Centre Wellington Chamber of Commerce

• Regional Tourism Organization 4

How to Get Involved

We welcome new partners to support and enhance the 2025 shuttle program! If you’re interested in sponsorship, collaboration, or other partnership opportunities, please reach out to us to learn more about how we can work together to benefit our community.

Join us in making transportation more accessible, sustainable, and community-focused in Elora and Fergus!